A chapter site with a season calendar, a quick way to find the right event, and a dedicated space for every audience it serves.
Vista Ridge DECA is a chartered chapter of DECA Inc. that competes in business, marketing, finance, hospitality, and management events, from the district level up to the International Career Development Conference. They have a winning history and needed a place to show it.
Dead calendar links, inactive chat groups, and only a handful of pages: the chapter's roughly 200 members, and the parents, competitors, and volunteers around them, were missing most of what they actually needed. It looked dated, and it had become unusable.
How might we help multiple audiences find a path to what they need?
Every move below is an answer to that question.
Every audience's content already existed on the old site, but Parents lived two taps deep: open the menu, then open Competition. The restructure pulls every destination out of the menu entirely and puts it in the open, one tap from anywhere.
I built one calendar system for a season that runs on three back-to-back conferences: District, State, and ICDC. The homepage surfaces what's next with dates and venues at a glance, and the full calendar page adds a list/grid toggle covering every chapter meeting and prep session in between. Chapter meetings, competitions, and deadlines finally live in one place instead of three.
Non-competitive members were the chapter's biggest drop-off risk. With no competition on their calendar, there was nothing pulling them back in through the year. I built an information hub on the Members page laying out five ways to stay involved all year: membership, community service, promotional, innovation & entrepreneurship, and advocacy campaigns, each with what it involves and how to get in.
Competitors choose from dozens of events across five career clusters, enough to overwhelm anyone still deciding where to compete. I built a two-question finder that narrows the full list down to a recommended category in seconds, trading a wall of event names for a quick, guided path to the right fit.
A member, a parent, a competitor, and a volunteer walk in with different questions, so each gets its own page instead of one page trying to answer everyone, right down to its own FAQ. Parents get travel logistics and how to follow their student's season; volunteers get exactly what judging or mentoring actually involves. Nobody digs through content meant for somebody else.
The chapter now fields a fraction of the emails and phone calls it used to, and every audience can find what they need and take ownership of their own role instead of asking an officer first. Students feel more confident in their competitive standing, know there are plenty of ways to contribute even without competing, and every non-student audience has a hub that lets them be as involved as they want to be.
